Turn every new follow into a real connection
The Follow to DM Beta* automatically sends a message the moment someone hits "Follow," so you can say hey, make an impression, and start the convo while they still remember why they followed you.
💜’d by Instagrammers like
“Manychat is the best thing that ever happened to me for Instagram.”
“For creators above 10k followers, Manychat is a MUST.”
“Thanks to Manychat, I was able to help my client, BossChicks”
“I saw a MASSIVE increase in conversions and engagement within just a week of using Manychat.”
I reached over 1.6M accounts (a 172% increase), and had over 3.2M Impressions (a 205% Increase).
“This is a must-have for creators and entrepreneurs. Seriously a game-changer!”
“Using Manychat, I generated $135,000 from 2 posts.”
“Manychat is the best thing that ever happened to me for Instagram.”
“For creators above 10k followers, Manychat is a MUST.”
“Thanks to Manychat, I was able to help my client, BossChicks”
“I saw a MASSIVE increase in conversions and engagement within just a week of using Manychat.”
I reached over 1.6M accounts (a 172% increase), and had over 3.2M Impressions (a 205% Increase).
“This is a must-have for creators and entrepreneurs. Seriously a game-changer!”
“Using Manychat, I generated $135,000 from 2 posts.”
“Manychat is the best thing that ever happened to me for Instagram.”
“For creators above 10k followers, Manychat is a MUST.”
“Thanks to Manychat, I was able to help my client, BossChicks”
“I saw a MASSIVE increase in conversions and engagement within just a week of using Manychat.”
I reached over 1.6M accounts (a 172% increase), and had over 3.2M Impressions (a 205% Increase).
“This is a must-have for creators and entrepreneurs. Seriously a game-changer!”
“Using Manychat, I generated $135,000 from 2 posts.”
You’ve got new followers.
And they just got a DM.
(While you were scrolling.)
Over 1M creators use Manychat to turn followers into fans — because ignoring new fans isn’t a growth strategy. Start free — setup’s faster than your next story post.
A follow isn’t casual — it’s intent
Follow to DM instantly greets new followers and turns that one-click interest into a real connection. From stranger to fan in a single message.
They follow → you say hi (the human way)
Follow to DM sends a welcome after a beat — enough time to feel authentic, not instant or awkward. Set once. Done.
Your message sets the tone
Start with a welcome, spark a real conversation, and learn what your followers care about. Build trust now so everything else feels easy later.
They engage, you start strong
Start the relationship off on the right foot. Get to know your followers, bring them into your ecosystem, and they will be raving fans for life!
When they lean in, you meet them
Start more conversations, build more trust, and grow a loyal fanbase without adding more to your plate.
Connect at the right moment
DM every new follower instantly
Kick off conversations while they're still warm
Ask a question, share a link, or say hi without lifting a finger
Build trust faster
Make authentic first impressions
Help new followers "get" who you are and what you offer
Set the tone for ongoing engagement
Turn followers into fans
Guide them toward your best content, products, or offers
Spark chats that lead naturally to sales
Grow a loyal, connected community
Save time and stay consistent
Automate once – connect forever
Keep engagement rolling, even when you're offline
Stay on-brand, personal, and available 24/7 (without burnout)
Stop ghosting new followers in 3 steps
Turn on Follow to DM
Choose when your new followers get a hello — instantly or with a short delay.
Write one message that sounds human
Keep it short, friendly, and unmistakably you.
Publish and get back to creating
Let automation handle intros while you focus on your next post.
Watch your new followers get a warm DM after they hit “Follow”
They reply, your automation keeps the convo going, and before you know it, you’ve turned passive followers into active leads.
See how it works
Mini intro
Ask + Engage
Freebie drop
Community Invite
Content Teaser
Welcome Note
Tell new followers who you are and why they’ll love sticking around. It’s your quick elevator pitch — short, real, and written like a person, not a bio.
Ask a question to open the door to conversation and learn what your followers actually care about. It builds connection and gives you instant feedback on what content hits.
Deliver value right away — a guide, checklist, or resource that proves you’re worth the follow. Make their first DM from you something they’ll want to save.
Bring people closer to your world — your group, newsletter, or private chat. Perfect for turning casual followers into community members who stick around.
Tease your next post or launch to spark curiosity. Keeps your followers watching your feed and waiting for what’s next.
Keep it simple, friendly, and human. It’s your virtual wave — quick, warm, and unmistakably you.
Frequently asked questions
Follow to DM is currently in Beta available for eligible Instagram creators that meet Meta's messaging requirements. This feature is subject to change and general availability is not guaranteed. Accounts may not be eligible to use Follow to DM based on Meta's evaluation which is outside of Manychat's control.
Notice: If you have less than a 1000 followers and do not have significant engagement on your account, you are likely to be ineligible for the Follow to DM beta. Follow to DM is an automation that sends a welcome message to every new follower on your Instagram account automatically.
Absolutely. Make it sound like you — use your tone, drop a link, add emojis, whatever fits your vibe.
Nope. It’s personal and friendly. Built-in delays keep it authentic, not spammy.
For now, yes — it’s designed for Instagram DMs. (More channels coming soon 👀)
100 percent. You can connect flows, add buttons, or follow up later. Follow To DM is just the start.
Nope! Manychat is a Meta official business partner. Your account stays totally compliant — no shady hacks, no spammy behavior, no risk.